About Us


PureVitality

The Pure Vitality Story

Background

Pure Vitality is based in a quiet village nestled against the snow-capped Southern Alps of New Zealand.  The village is home to 100 families and is largely self-sufficient, with its own vegetable gardens, orchards, dairy, deer, sheep and beehives.  The people of the village share everything.   The strong support the weak, the young respect their elders, and the family is the central unit of the village. 

 

The Pure Vitality family is driven by the belief that caring for people is our highest calling, especially for our children as they are our future.  

 

Beginnings

In 1982 two brothers raised a pet fawn and became fascinated with this somewhat quiet but exceptionally spirited animal. This was to be the beginnings of the Haupiri Deer Park which has now grown to one of the largest deer farms in New Zealand.  For over 35 years now the Haupiri Deer Park has been dedicated to breeding world class animals and great care is given to animal health and welfare on our farm.  We selectively breed with world class genetics and have produced world record stags.

 

In 2005 we decided to explore for ourselves the amazing healing powers of deer antler velvet.  We began to research and develop our own deer velvet supplements under the brand Pure Vitality.  We gave deer velvet to our friends and family and were amazed with the results.  We found a great synergy in the company whereby we could research and develop effective ways to support the health of our own families, and also share these benefits with others.  So began our quest to develop effective health solutions for all ages.

 

The Factory

In 2015 as international sales grew, we saw the need to build our own manufacturing facility in order to control the quality of our products.  Within 5 months of laying the first concrete, the building was completed, commissioned and licensed with Ministry for Primary Industries to process, manufacture, package and export of deer products, honey products, marine products, dietary supplements and skin care.

 

Building our own factory was one of the best decisions we ever made as it completed our story by given us the ability to control the quality from the soil all the way to the bottle on the shelf. 

 

Philosophy

How Pure Vitality Formulates
  1. We research health conditions thoroughly to discover the underlying root causes.
  2. We find the most effective natural remedies
  3. We target the root causes rather than use a Band-Aid approach
  4. We use a multi-prong approach to fix the root causes from many directions
  5. We use high potency ingredients at scientifically supported amounts.
Pure Vitality Limited is:
  1. 100% New Zealand made
  2. 100% New Zealand owned & operated
  3. 100% Natural
  4. 100% Pure Vitality